Multimodal AI Production System

Context

Enterprise marketing environment transitioning from traditional studio workflows to AI-assisted production.

The Problem

Digital asset creation required traditional studio processes that were time-intensive and costly.

What I Built

A web-based multimodal AI production platform integrating image and video generation models. Designed a zero-prompt interface for non-technical users, grounded outputs in structured brand knowledge, and implemented validation layers to maintain style consistency and reduce output variance.

Technical Considerations

• •Role-based access control
• •Brand knowledge grounding
• •Prompt architecture and optimisation
• •Output validation and refinement loops
• •Multimodal model orchestration
• •Benchmarking against traditional workflows

Outcomes

• •90% reduction in digital asset production cost
• •90% reduction in turnaround time
• •Consistent brand-aligned outputs
• •Adoption across internal marketing team